Building customer loyalty is about more than having a Facebook page. It is about producing relevant and engaging content that matters to the customer. Digital Impact Agency creates customer experiences that promote dialogue, interactivity, and value exchange. Our social media strategies maximize your brand awareness and drive traffic to lead conversion hot spots, ultimately increasing your sales.
Social media is a large and varied landscape with a multitude of channels you can use to reach out to your audience. Working through this web of connections can often be confusing and daunting. We can help you create a complete social media strategy to reach and influence your prospects. We know your audience is unique to your business, so we work with you to identify the appropriate channels in which to establish and cultivate your brand – the places your audience frequents.
While you don’t need to be everywhere, there are likely many channels your audience frequents that you haven’t considered, or even discovered, yet. You may have a presence on some of these channels, but not be fully leveraging the tools available to connect with your audience. We can help you tap into and leverage the social media channels that your audience visits. From there, we help you build your brand presence and create strategies to drive brand awareness and engagement through those channels.
Identifying the appropriate channels in which to build your brand presence is a vital first step in your social media strategy. We can help you with the next step, too: building your brand using content that connects with your customer. Today’s consumer expects to connect with your business. We’ve moved from an era of transactions to one of relationships. We focus on creating content that speaks to your audience’s desire to establish a relationship and open a dialogue with your company, while directing traffic to important areas that drive customer conversion and sales for your business.
As the landscape continues to shift and evolve with the advent of new platforms and technologies, we’re committed to guiding your business to the best opportunities for its unique audiences and objectives. There’s an art to social media influence. Call us Mozart.