There is no better advertisement than free advertisement. Creating and disseminating quality content not only facilitates communication with your audience, but also results in sharing that exponentially increases your reach – with no extra work for you! With that in mind, great content marketing has two primary components: shareable, share-worthy content and a great content marketing strategy.
Sharing is caring. When the content you produce is worthy enough to your audience that it is shared online to theirnetworks, you win. Your audience essentially broadcasts your messages for you, at a fraction of the cost…as in free. This sharing not only engenders a sense of trust in your business, but also places you as an expert in the minds ofyour audience and their online communities. We can address this vital component to successful content marketing by crafting you quality content that is technically and easily shareable through social media.
But how do you get something shared?
First and foremost, your content needs a strategy. If everyone is trying to create something viral, your strategy is what will set you apart from the rest. We develop and implement effective content marketing strategies that help you stand out in a crowd, getting your content read and shared.
Our content marketing strategies attract customers and intrigue them, prompting them to learn more. We start by defining your buyer personas.What interests them? What motivates them? Is your content geared toward the decision marker? The influencer? The answers to these questions, and then some, are determined in order to map out a content marketing strategy that will be an effective return on your investment.
Once your buyer personas are defined and the strategy is created to reach those personas, we build your content marketing pieces, such as e-books, white papers, blogs, video and more. These contentmarketing pieces are strategically placed online and on landing pages for optimal reach and lead conversion potential.
The final facet of share-worthy content marketing is that your content needs to be technically shareable. It should be easy for your audience to “like,” “pin,” “+1,” or email your website content, blog posts, photos, etc. The team at Digital Impact can coordinate the strategy for your content, the production of your content marketing and the technical pieces necessary to influence your buyer personas.
When the content you produce is being shared by your audience, then you know you’re on the right track. Let us help get you there.