Nonprofit marketing is close to our hearts. Digital Impact Agency has several key staff members that come from the nonprofit world. We understand the challenges you face. Ultimately you market to increase brand awareness of your nonprofit, whether to educate potential recipients, recruit volunteers/campaigners, solicit donations and/or maintain and increase membership. These different audience segments make marketing a challenge on how you communicate your message, who you communicate with and where you communicate. With the rise of digital media, segmenting your audience to tell the appropriate story has never been easier, yet the array of how to do so can be overwhelming.
We help nonprofits by identifying your audience segments, the goals associated with each segment and developing strategic digital marketing campaigns to achieve those goals. Nonprofit CEO’s can rest assured that our lean marketing practices enable a better profit margin. CMO’s are positioned for success by partnering with an agency that understands your department’s needs and working within your budget. Development and Philanthropic Directors are positioned for success in attaining their fundraising goals and obtaining valuable donor insight.
Reaching Donors – Effectively Telling Your Story
Digital Impact Agency understands that without the help of informed donors, nonprofits don’t exist, and the work you do is vital to our communities. Our approach to attracting donors starts at how to effectively tell your story to generate traffic and leads to your website. Whether your internal philosophy is face-to-face asking or a combination of face-to-face and online donations, the first step is awareness. That’s where we step in. We work with your marketing department to create inbound marketing strategies to attract donors. Once we have attracted donors, our next goal is to convert potential donors to actual donors. By utilizing non-proprietary lead nurturing and marketing automation software, we can effectively walk potential donors down a path as they truly learn what your nonprofit does. We can also determine your potential donors’ interests and pain points to understand what connects them to your cause. By understanding your potential donors’ pain points, we can effectively make the ask – whether through online donations or through face-to-face follow up.